Drink Koia
Koia conveniently delivers craveable and nutritious plant-based drinks packed with plant protein and little sugar to keep your day fueled & full of flavor.
SERVICES
Team Leadership
Shopper Marketing
eCommerce
Paid Media
Retail Media Placement
Influencer & Social
Customer Retention
Web Development
Highlights
833% Increase In eCommerce Sales
Brand Impressions
0
mm+
Revenue Generated
$
0
mm+
Media Managed
$
0
mm+
My Role
Worked in-house as the Senior Director of eCommerce & Digital for 3.5 years. Recruited by the CEO, Chris Hunter, Koia was seeking a digital expert to launch and lead all digital activations. I launched and managed the digital retail and eCommerce strategy, provided cross functional team leadership between the sales and digital team, and created the Koia Krew loyalty program growing it to over 20k active members.
A fantastic digital marketing professional who leads with the perfect balance of entrepreneurial spirit and analytical rigor. Sven provides the passion and team leadership needed to support a brand in any stage of their online journey. I highly recommend Sven and hope to partner with him again in the future.
Results
- Planned, launched, and optimized all eCommerce verticals generating $7.5mm+ in gross sales. Owned eCommerce P&L statements reporting directly to the CMO weekly.
- Worked closely with the sales and field impact team to identify key retail accounts that need targeted digital support.
- Launched and managed all paid media campaigns generating over 167mm brand impressions and 592k clicks.
- Grew email list from 10k to 120k profiles with over a 60% open rate and increased Shopify email revenue from 12% to 24%.
- Managed forecasting and distribution of all eCommerce inventory to 3PL partner.
- Managed relationships with AmazonFresh buyers growing sales from 5 to 6 figures month over month. Facilitated and managed nationwide onboarding & expansion of AmazonFresh brick & mortar stores as well as AmazonGo convenience stores.
- Created and grew the Koia Krew loyalty community to over 20k+ members using Yotpo Loyalty software.
