La Matera
Timeless style inspired by the Argentine countryside.
SERVICES
eCommerce
Paid Search
Paid Social
Highlights
Generated $1.9mm+ In Online Sales
Brand Impressions
0
mm+
Revenue Generated
$
0
mm+
Media Managed
$
0
k+
My Role
La Matera as a brand had a strong paid social strategy but were looking to expand into paid search to capture top and middle funnel customers. After auditing the digital health of the account, I developed and launched a compressive paid search strategy that year over year delivered profitable results which generated $1.9mm in search conversion value.
Results
- Planned, launched, and optimized all paid search campaigns which saw an average ROAS of 4.3 over a four and half year period.
- Scaled Smart Shopping campaigns capturing new-to-brand customers as well as retargeting existing customers to increase the customer Lifetime Value.
- Launched branded and non-branded search campaigns which resulted in an average ROAS of 12.7.
- Optimized Google Shopping product feeds that resulting in a CTR and higher conversion rate.
